Archive for March, 2009

Nikon D90 the 12.3 Megapixel Super Camera

Tuesday, March 31st, 2009

This proud member of the Nikon family was introduced as a solution for those who were searching for a digicam that could offer high-resolution videos and top-notch optics but within a limited budget. Many people might not know this, but the Nikon D90 12.3 Megapixel DSLR was the first among the DSLRs that combined video capturing with a very capable High Definition (HD) movie camera. What has really upheld its reputation in the market is the ability to shoot movies at a rate of 24 frames per second and its brilliant optical image stabilisation. However, its movie-recording abilities aren’t its only claim-to-fame. The D90 is a major advancement over its predecessors and offers some amazing features.

It has a 12.3 Megapixel resolution that helps in executing sharper images with enhanced details. Furthermore, it has the CMOS technology rather than Nikon’s traditional CCD. This means a huge reduction in noise levels of the shutter and it gives the camera an increased ability to recognise colours. For its size, the D90 does weigh more than what is anticipated but the body has been compacted very well and feels more substantial and sturdier than most models in this price range. Nikon has worked religiously towards improving the durability of the shutter and has added a feature — Dust Prevention System, which is usually found among its much pricier models. The 3-inch LCD quality is recommendable and it is now enclosed by a polymer instead of glass that is used in most of D90’s contemporaries. The body is very easy to grip and the navigation is convenient, courtesy of the new control layout. The buttons have been smartly positioned along a two-toned dial interface. In Live View mode, the 12.3 Megapixel Nikon D90 has two grids with different information displays, making it easier to switch between applications.

The Auto Focus is very perceptive and has three modes to it — single-point, auto and dynamic. It uses a combination of 11 focal points and moving objects can be shot with ease, using the dynamic AF mode. The razor-sharp images are a result of using the newly launched EXPEED processing. It can capture more than 4.5 images per second without compromising on picture quality. Images can be edited within the camera itself with tools such as the Fisheye and red-eye reduction. My verdict – Nikon’s D90 perfects blending the 12.3 Megapixel-boosted image quality with the cinematic Movie mode to deliver a true ‘one-of-its-kind’ digital camera at an affordable price.

To buy your new or used Nikon D90 12.3 megapixel digital SLR click the link for our best prices on new and used models.

A Guide To Getting More Web Traffic

Tuesday, March 31st, 2009

Traffic is very important to any website and no traffic means no sales. But how do you get more web traffic to your site? Well, the simple is that there is no single solution. You need to use a multi-pronged strategy in order to get more traffic to your website. There are some methods that you can employ to increase your website traffic using some straight-forward yet effective techniques.

The first technique is to actually pay for advertising for your website. This can be carried out using services like those provided by Google, Yahoo and MSN where you pay to have your website featured in their sponsored links section when a user searches for a key search term. This will get traffic to your website in a short space of time. It is important to refine each ad campaign to see if you can maximize the return on investment.

The second technique is to write articles and content. Include content on your website that is appropriate to the products and services you are promoting. Make sure you use web analytics to find out what search terms people are using and then write about those subjects. If you have the time or expertise then you could write these articles yourself. Alternatively, you could pay a freelance writer to do this job for you. This is certainly one of the most effective techniques of getting more web traffic to your site. You should also make sure that you publish some articles to syndication sites that will allow other website owners to benefit from your experience and expertise.

The third recommend technique is to submit your website to the top search engines. These include Google, Yahoo and MSN. This will get increased traffic by users searching for content that you have developed using the above techniques.

The fourth technique is to partner with someone else on the web that is selling similar complimentary products. Exchange links with these partners in order to increase your rankings on the search engines.

The fifth technique is to find forums that are relevant to your products or services and participate in the conversation threads. Try not to oversell your products or services as you will most likely be banned. Rather, only reply to the questions that people ask to make yourself the true expert in the field so that people will visit your website.

Another technique is to buy web traffic in bulk. There are numerous websites where you can buy website traffic in high volumes and at relatively low cost. This can be a very cost effective method of getting visitors to your site within a tight budget.

These techniques are inexpensive methods to get people to visit your website. While not the only methods out there for driving traffic to your website these are some of the most effective techniques that will help to get your website noticed.

Make money from Shooting Stock Photography

Tuesday, March 31st, 2009

Introduction

Welcome to An Insight into Stock Photography. This article is based on a talk given at Focus on Imaging 2007. I hope you find it interesting. Just remember these are my views only, they are not gospel and have been put together based solely on my experience of shooting and making money from stock photography, primarily through Alamy and photographic magazines.

We’ve seen a lot of change in the markets and the economy in general. This has affected the stock photography market. But don’t lose faith , magazines and newspapers have an insatiable appetite for images.

One Approach

Having many options – and finding opportunities to build a business in photography. And stock photography is just part of that – a chance for someone else to market your pictures for you and to for you to get paid, while off doing something else. It’s like having commission only sales people working for you. The thing is you have to give them something saleable but you can’t give them a kick up the backside if you’re not selling much!!

Some professional photographers don’t do it, some do, some make a living from it. The choices and balance is up to you, as a commercial photographer I do some of it.

It may seem like a big step but it’s not and it’s within most people’s grasp. Provided you understand the customer. This applies to both the Picture Library and the Ultimate Buyers.

Take a look around you. Pictures are everywhere – the printed media in its widest context has a massive need hunger for images on a daily basis.

Humans generally don’t like reading online – well not for very long – they like tactile magazines to flick though and dip into and if they didn’t, the newspaper industry would be long gone by now – wouldn’t it !!

Every magazine, exhibition, web site, company brochure and newspaper all need pictures on a regular basis – and if they don’t have it or can’t send a photographer to go out and shoot it – then they’ll buy it.

Printed media works on deadlines that go right down to the wire, so immediacy is important and the shots can’t be the same old ones turned out time after time .

The picture buyer generally will work to longer lead times and less tight deadlines – but not always – the images they buy can be more general or iconic – like these motivation posters you see in some work places.

Take for instance a sports shot of runners on a track – you might see it in the sports pages of a newspaper for a day, then maybe in a Athletics magazine that month – but it can soon become a poster with a motivational statement “Defeat” or “Winner” that has a whole new market.

So where are you – the photographer – in the food chain so to speak. Take a look below.

• The Photographer
• The Stock Library
• The Picture Buyer

You’re on the top of the list with the image library between you and the buyer, but at the bottom of the food chain when it comes to getting paid. But whilst you need to meet the technical specifications of the library and other submission requirements, it’s the image buyer you must be thinking of long before you even contemplate picking up the camera.

The stock library will do the sales and marketing of your images, for a percentage which varies from library to library, but they must have images that buyers want.

Before you sign up, read through the agreement and see if the set up suits your requirements.

Diverse Sectors

Each of these publications, Gossip magazines, The Times Newspaper, Corporate Publications, serve a different market – but each buy photos from Alamy to mention just one library – they also buy from many others too – in order to make the publication that day, week or month.

So what sort of pictures do these publications buy? Well it’s very varied. Just glance through and look at the side of the shot, it’s likely to have an image source next to it.

• Take a Break – items / products, staged poses – youth etc.
• Daily mail – travel
• Environment – utilities, waste, pollution etc, – front cover.

Get Rich Quick – NO!

Some say it’s a numbers game – true to some extent, but the way I look at it is this, if you’ve got 10,000 images of shots that won’t sell – you’ve got nothing .

For me as a professional photographer that provides photography services, it’s the long term view – looking to build up and maintain a set of saleable images.

Remember pictures are perishable – i.e. – they become stale – and this will vary dependent upon the industry sector or subject they apply to.

Transport, fashion, IT, business, communications all need, in my view, re-shooting each year. For example a man in a suit by a computer the size of a house in the 1950′s isn’t the modern business image of today.

Wildlife, sky scenes, landscapes, travel pictures – less so – but look at any developing city – take London – since the Wheel and the Gherkin went up all the skylines are out of date , also look at Dubai – changing all the time.

Easy money – no it’s not – but you can build up an underlying income if you think about saleable pictures and keep them relevant – remember they have to illustrate a story – so need to tell a story in their own right.

What is Stock

So let’s take a look at how you get in and who there is to choose from. Each Library has its own benefits and key target markets, so find one that suits you and what you are good at shooting.

• Getty
• Alamy
• Comstock
• Jupiter
• Superstock
• Fotolibra
• Istockphoto,
• Pixtal
• Jumpimages
• Adams
• Nevstock

Most will have web sites and these will stipulate how to join of make submissions.

$ Sites

For me I don’t like them and here’s why. I’m going to set you a project and at the end of it I will buy the photograph off you. So you go and shoot a subject you like, do your research, do the shoot, post produce the image and upload it to my site and hey presto – I pay you 50p at today’s exchange rate — any takers ? I rest my case!

Submission Rules

All image libraries will set technical requirements and these will vary depending on how much server space they want to invest in.

Alamy work to 48mb TIFF minimum – 1, to keep the bar high enough that only the serious photographer applies and 2, to give their customers’ choice and immediate access to high quality images. Now they’ve changed this from the above to accept JPEG images – so your file size is down to around 8 meg.

Others work on thumbnail sizes then let the buyer contact you. Personally, I think, trying to judge a shot off a 100 or 200k image is not doing the shot justice.

Others specify minimum specifications of camera / model, or make you go though an approval or recommendation process. The thing with this is to find a library that matches your needs and capabilities. Also the amount time you have available to dedicate to stock photography.

Licenses

Non-Exclusive License

The buyer pays a licence fee each time they use the picture , but another picture buyer can also purchase and use the image under the same licence.

The image buyer must specify, each time: intended use, media, territory and duration.

Pricing is based on intended use, media, duration and territory. The territorial pricing will be matched to the specific country.

Exclusive License

The image buyer pays a licence fee each time they use the image.

The image buyer obtains exclusive use of an image under the terms of the licence: these terms may affect the use, media, territory and/or duration in which the image can by used by other buyers.

Rights protection can be an advantage for high-profile projects such as ad campaigns and promotions.

Royalty Free (RF)

The image buyer pays a one-off fee – they do not have to pay royalties to contributors on a use-by-use basis.

The picture buyer will not know who else is using the image.

The picture buyer should check that the image has the appropriate releases before using the image where a release is required, for example Model release for people and property release for prominent buildings or logos.

Commission

  • 50/50
  • 60/40 but with global distribution
  • 70/30
  • 80/20 – Photographers Direct

Again find a picture house that works for you and also find out when you’ll get paid and any minimum balances you must have to get paid. Sometimes you can wait 3 months for your money.

Work Flow

As a provider of photography services I shoot RAW and make minor adjustments to pictures . Now I’m using Adobe Lightroom in place of Raw Shooter and it’s speeded up my work flow considerably. Photoshop – I use this far less now but only to colour and touch out any dirt or what might look like dirt – by this I mean the occasional bird in the sky can look like sensor dirt if it’s a way off in the distance. Resize your image. Output the file to the required format.

Then depending on the library upload over the Internet or cut a CD / DVD.

An Example

Take an older camera the Nikon D70 – 6.1 mega pixel camera. Raw files were around 4 or 5 MB and a TIFF was at 17MB with the JPEG at 4MB.

To meet the submission guidelines you need to Interpolate the image – make it bigger. In Photoshop this was Image > Image Size>Percent. Increase by 168% to give a 48 – 50 MB sized image. Then Save as Jpeg – 5 – 7MB.

I now shoot on a Nikon D300. RAW files are now 18 – 19 mb, opened in CS3 at 34 mb – requiring interpolation by only 20%.

What I’ve Sold

Wonderful sunsets, superb travel pictures, glamour images, or maybe my Dad’s cat! These are just a few examples of shots that have sold.
My dad’s cat, police cars, road signs, street scenes in New York, studio models and traffic jams.

Finding More Value

There are plenty of publications that will promote your sold work, FPME (Now out of print March 2009) is just one of them and if you have sold a shot just let the editor know – chances are it can earn you some more money.

Not only that, look out for sites like Photographer Direct that provide an Image Request service – all you need to do is send 1 email. Also look to the corporate clients – they too may take an image if it fits with their style – be brave, make that approach, but do your research first.

Top Tips

 

  • Find a picture library that suits you
  • Don’t be put off by submission guidelines
  • Know your end picture buyer
  • Start shooting what you are comfortable with – then move on
  • Check out what pictures already exist
  • Read the Picture Needs
  • Remember pictures images are perishable
  •  

    Check out how many images of your subject matter already exist in a library, then ask yourself – can these be improved, shot differently or updated.

    Read the picture needs issued by Stock libraries, they tell you what sells and what is needed, don’t ignore them.

    Thank you for reading this article, I hope you found it interesting, should you have any questions, please feel free to make contact through the web site.

    Author : Peter Davey Ma DipM
    First edition Feb 2007 – updated March 2008 and March 2009 

    Purchasing sturdy home decor

    Monday, March 30th, 2009

    Whether we like it or not, the decor of our home is a tool that many people use to tell a great deal about what kind of people we are. Overall character that we possess, and our likes and dislikes can be shown through a careful examination of the decoration that we use in the rooms of our home. A good example might be the way our more practical sides show up in the way we design storage space in our kitchens. If we value a nice, relaxing atmosphere after a hard day at work, we might paint our lounging area natural colors.

    Find out more on how to decorate your kitchen cabinets so that they match your kitchen decor.Browse around this page for info about unfinished cabinet choices.

    Though visitors might not be privy to it, the decorations of a bedroom – particularly one that is deep with reds and satin – indicate a different side to our character. When planning our home’s decor, separating public areas from private is a good idea. A family throwing a party, in all likelihood, will attempt to keep certain areas of the house off limits due to their private nature.

    The most luxury is usually given to bedrooms, since their intimate nature means they are the area where people want to spend the most amount of money to make sure that they look as nice as possible. The type of floor decor a homeowner picks will depend on how highly traveled the floor is. As with other types of home decoration, the colors, types, and quality put into the home’s floor can give important clues to the characterization of the individual. Bedrooms typically utilize soft carpet materials – wool is a great choice – but a hard laminate material is better for frequently traveled areas.

    Your personality will also be evident in the accessories and hardware you select to complement your decor. The right – or wrong- lighting in a home can make a huge difference in how the home is viewed by other people. Be it for aesthetic or practical purposes, spotlights give a home the additional lighting that they need to truly shine. This can be carried through in the way you decorate the rest of your home.

    If you like to highlight objects and possessions that matter to you, spotlights and single light fittings can do this very well. Minimalists may prefer the look of general mood lighting. Remember, when you are choosing the decor for your dwelling, you are giving a great insight into your mind and character to the outside world, so pick carefully!

    Managed Forex, Should You or Shouldn’t You?

    Monday, March 30th, 2009

    Numerous people may not be aware of Forex which is the exchange of foreign currencies for the purpose of generating profit. Others may be interested in participating but their time restrictions or lifestyles may prevent them from doing so. Having a managed Forex account can overcome this problem and still permit you to join the market with no requirement to be on the computer all the time.

     

    You should have a thorough knowledge of the Forex exchange market in order to attain the most amount of benefit from it. For those who engage in the program, but do not know how to correctly play, nearly all of them lose a significant proportion of their dealings. If you are thinking of opening a Forex account, but do not have the time to learn its associated functions, you can select to invest in a Forex account that is managed by specialised brokers.

     

    A managed Forex account allows you or the brokers to entrust funds into the Forex market. However like with any other account, there is the threat of mislaying the investment. You should be aware that the foreign exchange market is subject to volatile variations in the short term that can translate into a reduction in the value of the money you invested. Therefore it is important to select one of the best Forex brokers who have extensive experience and familiarity with this particular market, to provide you with the right advice.
    Prior to registering for a managed Forex account, you will need to examine who will be investing on your behalf. Your investigations should entail the history of their average rate of loss and the factors that led to this loss. You can gain a substantial amount of turnover with the Forex exchange market if you only have the correct managed account. On the other hand, an account that is flawed can cause you to lose a great deal.

     

    Like with any foreign exchange currency market, it only takes a small amount of research to select the best broker with a reputable history or an automatic managed account. You may wish to inspect the Forex website for the managed Ford’s account. You will notice that over time, they have experienced both increments and reductions in their investment. The message to draw from this is that both unforseen events can occur at any time leading to the instability of the market. So if you do decide to participate, you should brace yourself for some adverse periods.

     

    A Forex account that is controlled by other individuals will be a great start to your journey into the foreign exchange market. Remember to depend on an agent with thorough experience with this type of investment. Invest your money into those groups who have a visible positive growth for over a extended period of time.

    Don’t Make Weight Loss and Diet Difficult

    Monday, March 30th, 2009

    The problem with anything that is too difficult in our busy lifestyles is the fact that eventually we will stop doing what we perceive to be too hard and look for alternatives that are easier.

    It’s not that we are inclined to give up when the going gets tough; It is because there are generally easier alternatives these days due to the advances that have been made over the years and in particular with weight loss there have been many advances in both nutrition and fitness training. So get ready to lose weight!

    Unfortunately most diets are just too difficult for people to maintain for any length of time and that is why the failure rate is so high.

    Where there are two alternatives for you to lose weight (provided of course they are genuine weight loss opportunities) then you should generally look towards the easier option as this will be the one that you will be able to continue using long enough to get your desired results. There is an idiot proof diet.

    You should not feel as though you are on a diet because that in itself often means you are working hard to achieve something.

    Just the word diet in itself instantly strikes fear into the minds of many people because so many times in the past they have tried various different diets and not had any long term success.

    You should think more in terms of making small adjustments to your lifestyle as this is a better alternative than to think you are on a ‘diet’.

    For many people ‘dieting’ is rejected in their minds eye as being something unpleasant that is hard to endure.
    Improving your nutrition and fitness is not nearly as difficult to maintain as ‘dieting’

    Focus on lifestyle changes rather than a reduction in food and you won’t feel like you are having to give something up that you probably enjoy.

    The more difficult you make your diet the less likely you are to stick to it and succeed.

    If you are constantly having to think about your diet throughout the day and keeping account of all the foods that you eat and the calories that you are counting then it becomes very difficult to maintain for the long-term and eventually those types of diets result in failure for most people.

    By keeping your weight loss program simple you are going to achieve a lot better results because it allow you to get on with enjoying everyday life without having to think about food and cutting back on your food for all of your waking hours.

    Even mention of the word diet has negative effects for many people because it immediately places restrictions on their lifestyle.

    There are enough things to contend with in modern day life without having to constantly keep a track of what you’re eating although you do need to be aware of the types of food and the portions that you are consuming because this is what determines whether you gain or lose weight.

    Healthy weight loss can be achieved quite simply by just reducing by small amounts the portions that you have at each meal even if you don’t change the types of foods you are eating.

    This is generally the best way for people to start dieting as it doesn’t require anything that is too difficult and too hard to maintain for enough time to see results.

    Once people see results from the weight-loss program then there is an incentive to carry on and do better and particularly if these results have come about by using simple techniques that haven’t burdened the enjoyment of life.

    Before you start on any diets consider the consequences and how it will impose on your life and whether you have the type of personality that will allow you to maintain what is required for that particular program.

    Accurate Forex Signals – For High Profits, Accuracy Matters

    Monday, March 30th, 2009

    When trading on the currency exchange, accurate Forex signals are one of the things that can determine your success. Trade elements are determined by the signals in the trade environment. Software programs use signals to decide what their rules will be about. Your strategy is set up with rules and guidelines in order to achieve your goals with Forex trading. This is why having correct Forex signals is a must.

    To find out more on how to find good Forex Trading Signals go to Forex Blog

    The signals of forex are when to start and stop. You can also set other condition when you are trading, things like when you want to buy and sell. These factors are essential in your trading. You can easily set a program with a set of accurate Forex signals to start trading between pairs, to trade one way up to a certain amount, trade the other way in the same manner.

    You can also set it up so that it can keep your initial investment safe to prevent a total loss if trading goes poorly. Keep an eye on your signals and market and change things accordingly to maintain accuracy.

    To get the best opportunities possible to make the trades, the automated way is the fastest. You should use accurate Forex signals more than other signals. The stop trading signals should be incredibly accurate.

    You will want these to be carefully calculated to ensure that you can stop trading without taking any large losses or just stop trading all together and hold on to what you have to shelter your original investment. If you employ overage as your investment, you must be sure to include that as well.

    See what others are saying about the best Forex signals Forex Forum

    The Forex market allows individuals to trade with additional amounts above what they are submitting as an actual investment in fact as much as four times the amount of the investment, this is one of the things that makes the Forex market so sought after and such a high risk.

    In attempt to make quick money, people overextend themselves. Unfortunately, they are often unsuccessful as a result. However, if you set in accurate Forex signals then you can easily ensure that you are trading safely and securely. With accurate Forex signals, you can control some of the loss and minimize its overall effects.

    You won’t be able to get the most out of the market if you restrict trading and this is important. Many believe to see faster gains that you need to take risks. But as well as trying to make substantial gains you need to remember the potential for loss as well. The type of strategy you choose will determine your method of setting up Forex signals.

    For the best info on Forex trading systems and Forex trading signals join our newsletter: Forex Newsletter

    Investing

    Weight Loss Smoothies – Fast and Easy Weight Loss that Tastes Great Too!

    Sunday, March 29th, 2009

    If you are like me, you have been on a few diets in your life. I have tried pretty much every diet that has come down the pike. I have tried calorie counting, fasting, Atkins, Weight Watchers, Nutrisystem, Frozen Meals, Meals delivered by mail or Fed Ex, and on and on.

    Of course, I always wanted the fastest weight loss possible. But I also did not want to lose my health in the process.

    After trying what seems like a zillion different ways to lose weight quick, I learned about healthy weight loss smoothies and how you can lose weight fast drinking tasty fruit smoothies and get a lot of nutritious food at the same time.

    In addition, healthy smoothies that help you lose weight are really simple to prepare. So you are in essence able to create healthy “fast food” that works for all of us with our on-the-go busy lifestyles.

    Food preparation when you are following a smoothie weight loss diet takes 5-10 minutes per meal. Talk about quick and easy!

    Plus, smoothies are mobile. You can easily take smoothies with you to work, on the job, to school and to the park or gym.

    There are virtually thousands of smoothie variations and recipes so you can find smoothie combinations that everyone in your family will enjoy.

    Most people that want to lose weight fast are also interested in improving their health. When you lose weight with fruit and vegetables smoothies you not only see the pounds literally melt off your body, you also get great nutrients your body wants and needs.

    If you are serious about losing weight fast and want to try the easiest most delicious method I have ever found for quick weight loss – give smoothie weight loss a try.

    Household assurers in Germany

    Sunday, March 29th, 2009

    You can find numerous householders insurance suppliers on the German marketplace. When searching ways to shelter yourself against the financial hazard, it is hard to retrieve a recommendable offerer and effect for your special needs. How are you able to detect the best household inventory insurance at a cheap charge? The following Internet site offers a cost-free comparison of German household contents insurances: Hausratsversicherung guenstig. There the purchaser might retrieve an individual household items assurance comparison. The client will find a recommendable household items assurance quote from a great number of assurance suppliers.

    Who should buy household items insurance? Every owner of a house and every leaser can cover themselves from the financial peril of damage of household items. Here are some mentionable facts which should be thought about when searching the right German household items insurance offerer via Internet:

    One can save money by contracting a yearly payment for your household assurance. If one wants to pay monthly or quarterly, some of the assurance vendors will charge higher prices. By arranging a own contribution you can reach mentionable savings concerning the contribution payment. The expense of your household items assurance depends on the complete value of your household inventory, on the regional risk situation and inclusion of special risks. It is important to adjust the insurance sum to the total worth of your household fixtures. Otherwise the insurance might pay only part of the eventual loss.

    Virtually every movable contents, which are in the household of the insured individual, can be included in the insurance contract. These are e.g. furniture, electrical equipment, clothing and also food supplies. Even bikes can be put in the householders insurance and thus be insured against theft. It is not obligatory to visit all the German householders insurance providers by yourself when looking for your personal solution. You can obtain an online comparison and even effect your household items insurance here: Hausratversicherung im Preisvergleich. Losses caused by natural events such as are dependent on the geographical area, and often result in a immense number of single claims. If the client wants to cover these natural hazards you could ask the household inventory assurance company for an individual plan.

    The household items insurance is helpful for each owner of valuable household items. It does not matter if you keep the fitment in the own house or if you are living in a flat as a lodger. Basically, the household insurance provides shelter from loss caused by theft, vandalism, hail, tap water, storm and fire. Also flood damage and harm to electronic devices by irregularities in the power supply can be included in the assurance coverage.

    Volvo Announces Pricing of the New 2010 XC60

    Sunday, March 29th, 2009

    The XC60 is Volvo’s entry into the growing small premium utility segment. Features such as leather seating surfaces with a power driver’s seat, SIRIUS satellite radio (with complimentary six-month subscription), hands-free Bluetooth connectivity, HD Radio technology with USB and AUX ports are all standard. As a special introductory offer, the unique Panorama moonroof will be offered at no charge. Customers may also opt for Volvo’s DVD-based navigation system with integrated back-up camera and two new colors: Lime Grass Green or Terra Bronze.

    Continuing Volvo’s quest as a pioneer and leader in vehicle safety systems, the XC60 introduces a new world’s first — City Safety — as standard equipment. City Safety is a driver-support system aimed at preventing or mitigating collisions occurring at speeds of 19 mph or less. The new Volvo XC60 suspension is the first production expression of Volvo’s new design DNA. As a crossover, it artfully blends a dynamic mix of two car styles. Down below, the unmistakable, immensely capable XC pumps up its muscles creating a strong athletic body that is mated with high ground clearance and large wheels. Up top the flowing lines create the sporty charisma of a coupe.

    The 3.0-liter turbocharged T6 engine is based on Volvo’s naturally aspirated 3.2-liter inline all-aluminum six-cylinder that was introduced in the Volvo S80 in 2008. The T6 delivers 281 horsepower with torque of no less than 295 lb.-ft., combining for best-in-class performance. Maximum torque is available from just 1,500 rpm and remains on tap throughout the rev range. The result is swift acceleration and impressive passing performance. Volvo’s suspension and all-wheel-drive system with Instant Traction is standard in the new XC60.

    The XC60 is also included in Volvo’s recently announced Complimentary Factory Scheduled Maintenance program, which covers the first three years or 36,000 miles (whichever comes first). Complimentary Factory Scheduled Maintenance helps reduce the cost of ownership by providing customers the first four maintenance visits to their Volvo suspension retailer as complimentary. A wide range of services are covered by the program, including oil and filter changes, cabin filter replacement, complete fluid level top-offs and a check of the vehicle’s on-board diagnostic system. VCNA, part of Volvo Car Corporation in Gothenburg, Sweden, provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada, Mexico and Puerto Rico.

    The 2009 Volvo Cars model lineup includes the award-winning S40 and its wagon counterpart the V50; the award-winning XC90; the sporty S60 sedan; the flagship S80 luxury sedan; versatile V70 wagon and rugged XC70 (Cross Country); the stunning C70 retractable hardtop convertible and the dynamic C30.